Outsmart Labs + Opal

Outsmart Labs is a full-service digital agency in Miami working across e-commerce, hospitality, entertainment, F&B, and luxury fashion, serving brands like Hilton and Bosch.

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The Challenge

As client volume and ad spend grew, their operations team was drowning in manual financial work.

Key blockers:

• Reconciling ad spend across Meta, Google, TikTok for dozens of clients
• Cash tied up in client campaigns waiting for reimbursement
• Slow invoicing and delayed payments
• Hours wasted copying data between tools
• Missing out on cashback due to financial risk concerns

They wanted a way to scale spend and cashback without increasing admin burden.

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The Solution: Opal

Outsmart Labs implemented Opal to automate ad spend management, invoicing, and payments.

What they rolled out:

• Client-specific virtual cards for clean expense tracking
• Client-funded ad spend to eliminate fronting costs
• Automated invoicing tied to actual spend
• Real-time spend visibility for clients and finance
• Automatic card updates on Meta, Google, Apple, Amazon, and more

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Why did Outsmart Labs choose Opal?

More Money

Cashback on all client ad spend, a new revenue stream, worth tens of thousands per year.

Unlocked Cash

Zero working capital trapped in campaigns, no financial risk to scale client budgets.

Operational Efficiency

A single platform replaces manual workflows, the team is back to focusing on client success, not admin.

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“Opal has transformed how we manage finances. What used to take hours each week now happens automatically. The cashback alone has become a significant revenue stream, we’re more profitable, more efficient, and our clients love the transparency.”

– Operations Lead, Outsmart Labs

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Outsmart Labs can now scale confidently, taking on more clients and larger budgets without tying up their own cash or adding operational complexity. Opal grows with them, providing the financial infrastructure they need to deliver exceptional work.