Campaign Budget

{ "@graph": [ { "@type": "DefinedTerm", "@id": "https://www.opalspend.com/glossary/campaign-budget#term", "name": "Campaign Budget", "description": "A campaign budget is the amount allocated to an advertising campaign over a defined period. Ad platforms support several forms: a daily budget that resets every day, a lifetime budget spent across a fixed flight, and account or campaign group budgets that cap spend across several campaigns at once. The budget governs delivery, so raising or lowering it changes how much inventory the platform will buy and how quickly.", "url": "https://www.opalspend.com/glossary/campaign-budget", "inDefinedTermSet": { "@type": "DefinedTermSet", "@id": "https://www.opalspend.com/glossary", "name": "Opal Glossary", "url": "https://www.opalspend.com/glossary" }, "publisher": { "@type": "Organization", "name": "Opal", "url": "https://www.opalspend.com" }, "datePublished": "2026-08-27", "dateModified": "2026-08-27" }, { "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Can a campaign spend more than its daily budget?", "acceptedAnswer": { "@type": "Answer", "text": "On several platforms, yes. Meta and Google can spend above the daily figure on a given day and balance it out across the period. The daily budget paces delivery rather than capping it hour by hour, which is why finance teams pair it with a card limit." } }, { "@type": "Question", "name": "What is the difference between a campaign budget and a client budget?", "acceptedAnswer": { "@type": "Answer", "text": "A campaign budget lives in the ad platform and governs one campaign. A client budget is the commercial agreement covering everything an agency will spend for that client in a period, usually across several campaigns and platforms." } }, { "@type": "Question", "name": "How do agencies keep campaign budgets separate by client?", "acceptedAnswer": { "@type": "Answer", "text": "By issuing a dedicated card per client, and often per client per platform. Separate cards mean each client's spend arrives pre-attributed rather than needing to be split out of a shared statement." } } ] } ] }